Friday, March 30, 2012

The Writing is on the Wall... and The Bridge and in the Gallery
                      
Some might see Jakarta as frustratingly crowded but for graffiti artists, the town is a gigantic blank canvas. Graffiti artists, also known as “bombers,” are giving Jakarta’s public spaces a colorful if not always legal make over. Their work can be seen under bridges, on walls and on abandoned buildings. And Jakarta is hardly alone, cities worldwide get new coats of paint in the form of scrawls, swirls and initials from these unconventional artists.
          Today, from the Big Apple to the Big Durian, throngs of street artists make a name or a tag for themselves and then spray paint it all over the city. “The basic goal of graffiti is to get your name out there as much as possible by tagging your alias at various spots in the city,” said a Jakarta-based graffiti artist and graphic designer who goes by the tag “Kims.”
“Tagging,” the simplest form of graffiti, is a signature that each artist uses to introduce himself to other bombers. “The most important thing for a graffiti artist to have is an individual style,” Kims said. “They should have a unique alias and writing style, so people can identify the creator.” Kims and his fellow bombers are teaching the public that bombers are not vandals and that graffiti is an art form. They have organized Kosmopolite Art Tour Jakarta, which brings together local and international bombers to provide free graffiti clinics, exhibitions, talks and a mural jam session.
          European artists Besok, from the Netherlands, and Lazoo and Kongo, from Paris, are here for the event, which started on Thursday and runs until Wednesday. They will give talks and lessons for both beginners and advanced artists. The closing party and “Kosmopolite Recap” will take place on Wednesday at The Goods Dept. in Plaza Indonesia. Visitors can see videos of the programs as well as the result of the mural jam. This is the first Kosmopolite event in Asia; previous ones have taken place in Paris. Kims participated in the Paris version earlier this year with other Asian bombers, Nsane5 and Darbotz. “From the trip, I learned that street art is very much supported by governments in Europe,” Kims said. “They have designed areas for the artists to paint. Some artists even have a studio and an office, provided by their local government.
“I believe Jakarta is going in that direction. That is why we are having the event, so more people will appreciate what we do.”
          Graffiti has been around as long as there have been walls to scratch messages on. But some trace graffiti’s contemporary resurgence as an art form to a bomber known as “Taki.” In the 60s and 70s, the 17-year-old New York City messenger left his mark, “Taki 183,” all over the city. At first, he was considered a nuisance, like the vandals who spray painted New York’s subway trains and caused the police to see red, but New Yorkers soon prided themselves on spotting his tag around the city. Other street artists joined in, including Keith Haring, whose work went on to become a pop culture staple. Bombers use aliases because graffiti is illegal in most places. Each artist may have more than one alias, and some never want to be identified, such as the infamous English street artist Banksy. Kims said that the higher appreciation of graffiti in Europe and the United States enables the best bombers to make a living through their work. For example, Kongo collaborated with luxury French fashion label Hermes to produce silk scarves with his signature graffiti style.
For Kims, collaborating with commercial brands is a way for graffiti artists to make their names, but he objects when advertising companies take advantage of artists. In Jakarta, for instance, some ad agencies ask graffiti artists to paint the names of a cellphone provider or a cigarette brand on the street, without any creative collaboration. “My idealism tells me advertisements should go on billboards, not on the wall,” Kims said. “In my opinion, it’s a shame.” Indonesia’s graffiti community started to form in 2003, when a handful of people began to share their works and Web forums popped up, namely, “Tembok Bomber” and “Indo Graffiti,” to talk about graffiti art. “I think the urban atmosphere in Jakarta is perfect for graffiti art,” Kims said. “The city is always bustling, with a touch of chaos here and there. Graffiti is a form of street art, and the graffiti style in Jakarta is a bit rough, which I think matches the surroundings. “There are so many abandoned buildings and the law enforcement is not very strict either,” he said.
Although the police may look the other way, making graffiti in public still gives artists a thrill.
“What I love about doing graffiti is the adrenaline rush,” Kims added with a laugh. “You find a location, and you stalk the location for days, take notes on when is the best time to come and where’s the best entrance. We do a lot of research.”
          Nowadays, Jakarta’s bombers have more opportunities — they don’t have to spray paint a bridge at 3 a.m. They can spray on canvas and sculptures, and have them exhibited in art galleries. “Switching media is a hard thing to do. There will be some serious adjustments, but art galleries are the new place for graffiti artists to show their works and make money,” Kims said.
Jakarta seems to be the only city in the world that glorifies graffiti. Los Angles spends US$ 7 million cleaning up the mess these people create. Yes, that a few of these ‘artists,’ and I mean a few, are remarkably talented, the other 99.9% are small minded vandals that take absolutely no pride in the city they live in. Perhaps the talented few should endeavor to persuade the talentless majority to find more gainful ways to spend their recreation time…swimming in shark infested waters perhaps?
We hope many Indonesian people can show off their talents,




Wednesday, March 21, 2012

Why Graffiti is an Economical Way to Create Visual Impact for Your Brand


Graffiti for Marketing
If you are an entrepreneur who is treading the tightrope walk between budgetary constraints and the demands of modern advertising, then graffiti could be a very good advertising tool. Street art that creates visual impact while piquing consumer curiosity in an in-your-face style, here’s how graffiti can work to your advantage…

Instant Art
We live in a time when “time” as a resource is extremely scarce. All of us constantly complain about not having enough time. Having said that what better way to create an impact other than instant art?
In a world where mega issues dissolve in to nothing within a matter of seconds and where art is ever so ephemeral, graffiti, an instant art that you simply pull out of a can is easy. It’s like getting cup noodles…dinner or a quick bite in a few minutes. The spray can is rendered obsolete as soon as the paint inside runs out; disposable tools for disposable art. That way you just create less clutter and have a beautiful piece of art in a jiffy.

Public Space
The alluring aspect of graffiti art is that it’s contemporary and non-discriminatory. There’s nothing elitist about graffiti and this is what makes it accessible to everyone; more so to small business owners looking to create visibility in local spaces whether urban or rural.
So if you are looking to create an impact then using graffiti will help you reach out to prospects everywhere…the metro, alleys in the city, the park and outside your favorite cafe. The possibilities are endless particularly these days when art marries food and fun while extending the ever-present invitation to make money. Graffiti has the raw, in-your-face appeal that most advertising media lack.

Integrating Elements
Grafitti borrows almost unashamedly from popular culture and advertising to integrate these elements in a bizarre, kitschy style. Look at it this way…Graffiti is the advertising medium, the artsy aspect is the advertisement and the writer is the company.
A post modern-entity that draws from the supermarket style, graffiti is a colorful display, a pun on modern day living and contemporary business all at the same time. Pictures and minimal use of text can be used to create theme based advertisements that have a finger on the pulse of the village, town or city and that is the beauty of integration that graffiti offers.

Subverted advertising
The very fact that graffiti artists are in their line of work for the fame and not for the money is what sets it apart from other advertising media. In a world where materialism is the order of the day and art is regarded as the preserve of the privileged few, graffiti is subverted advertising by the masses. The use of graffiti for political propaganda is not new and is still well entrenched in most cultures. But it has really gone beyond that and is now being used by the ordinary folk as a promotional tool that strikes a chord with the masses on account of its simplistic approach. In time s when everyone wants to be someone graffiti is an entrepreneurs way of telling you to be you, be comfortable in your own skin. So if you don’t have a big advertising budget and want to create ripples with your products/services then using graffiti makes great business sense. Grab that can of spray paint and create your message for the masses

 Graffiti Tips and Tricks
Ever walk by a huge mural and become completely amazed with the intricacies of the different styles and the blends of colors and lines? Have you ever wanted to learn more about Graffiti and the styles and maybe even the "tips and tricks" to designing your own Graffiti?
Well, here is the place where you can gain knowledge, resources, links, ideas, help, personal advice, and broaden your Graffiti horizons.

Getting Started
 So, after seeing those murals/throw-ups I'm sure your starting to get more excited about doing this? Not only is this a great place to learn new things and broaden your ideas and style, but there will also be a chance to request artwork you've done to be placed on this page. Critique is one of the best ways to make sure that your actually getting somewhere with your art. When I say art, I mean art. I suppose now is the time to start with the lessons.

Lesson #1
Graffiti is an art! Don't let anyone tell you that you are a vandal and your part of the cause of all the graffiti vandalism around the world. Graffiti is a form of expression, and yes, part of that expression is possibly displaying it on the side of a building, or down an alleyway. The fact of the matter is, you are doing what you love to do. There are other ways that people express themselves but this is your niche.

lesson #2 : Dos and don'ts in the Graffiti world
Do not be a biter! A biter is someone who steals another artists style or even their whole piece claiming it as their own. There are numerous reasons why you would not want to do this. Even though Graffiti in society is considered vandalism, Graffiti artists will find a way to make sure you know they are not happy with you stealing their artwork.

Lesson #3 : Do your research
I know that from time to time you are sitting at home or maybe in class or at a friends house and you start writing and drawing new ideas that flourish in your mind.  This is more than okay, but be careful if you decide to use something you've been drawing on the streets or for publicity purposes. Hence the title; DO YOUR RESEARCH. Make sure before you commit to a certain name or design you are not running the risk of biting someones name or design.  I myself have run into this problem many times before and have drawn multiple designs and even gone as far as using those designs for public arts until I did my research and discovered that there was an artist who had already beaten me to the punch. Therefor, I had to respectufully change my name I was writing.  There are always different things you have to be aware of and look out for. Be respectful of artists who have been writing their specific name or design for a certain period of time.