Why Graffiti is an Economical Way to Create Visual Impact for Your Brand

Graffiti for Marketing

If you are an entrepreneur who is treading the tightrope walk between budgetary constraints and the demands of modern advertising, then graffiti could be a very good advertising tool. Street art that creates visual impact while piquing consumer curiosity in an in-your-face style, here’s how graffiti can work to your advantage…

Instant Art

We live in a time when “time” as a resource is extremely scarce. All of us constantly complain about not having enough time. Having said that what better way to create an impact other than instant art?

In a world where mega issues dissolve in to nothing within a matter of seconds and where art is ever so ephemeral, graffiti, an instant art that you simply pull out of a can is easy. It’s like getting cup noodles…dinner or a quick bite in a few minutes. The spray can is rendered obsolete as soon as the paint inside runs out; disposable tools for disposable art. That way you just create less clutter and have a beautiful piece of art in a jiffy.

Public Space

The alluring aspect of graffiti art is that it’s contemporary and non-discriminatory. There’s nothing elitist about graffiti and this is what makes it accessible to everyone; more so to small business owners looking to create visibility in local spaces whether urban or rural.

So if you are looking to create an impact then using graffiti will help you reach out to prospects everywhere…the metro, alleys in the city, the park and outside your favorite cafe. The possibilities are endless particularly these days when art marries food and fun while extending the ever-present invitation to make money. Graffiti has the raw, in-your-face appeal that most advertising media lack.

Integrating Elements

Grafitti borrows almost unashamedly from popular culture and advertising to integrate these elements in a bizarre, kitschy style. Look at it this way…Graffiti is the advertising medium, the artsy aspect is the advertisement and the writer is the company.

A post modern-entity that draws from the supermarket style, graffiti is a colorful display, a pun on modern day living and contemporary business all at the same time. Pictures and minimal use of text can be used to create theme based advertisements that have a finger on the pulse of the village, town or city and that is the beauty of integration that graffiti offers.

Subverted advertising

The very fact that graffiti artists are in their line of work for the fame and not for the money is what sets it apart from other advertising media. In a world where materialism is the order of the day and art is regarded as the preserve of the privileged few, graffiti is subverted advertising by the masses. The use of graffiti for political propaganda is not new and is still well entrenched in most cultures. But it has really gone beyond that and is now being used by the ordinary folk as a promotional tool that strikes a chord with the masses on account of its simplistic approach. In time s when everyone wants to be someone graffiti is an entrepreneurs way of telling you to be you, be comfortable in your own skin. So if you don’t have a big advertising budget and want to create ripples with your products/services then using graffiti makes great business sense. Grab that can of spray paint and create your message for the masses

 Graffiti Tips and Tricks

Ever walk by a huge mural and become completely amazed with the intricacies of the different styles and the blends of colors and lines? Have you ever wanted to learn more about Graffiti and the styles and maybe even the "tips and tricks" to designing your own Graffiti?

Well, here is the place where you can gain knowledge, resources, links, ideas, help, personal advice, and broaden your Graffiti horizons.

Getting Started

 So, after seeing those murals/throw-ups I'm sure your starting to get more excited about doing this? Not only is this a great place to learn new things and broaden your ideas and style, but there will also be a chance to request artwork you've done to be placed on this page. Critique is one of the best ways to make sure that your actually getting somewhere with your art. When I say art, I mean art. I suppose now is the time to start with the lessons.

Lesson #1

Graffiti is an art! Don't let anyone tell you that you are a vandal and your part of the cause of all the graffiti vandalism around the world. Graffiti is a form of expression, and yes, part of that expression is possibly displaying it on the side of a building, or down an alleyway. The fact of the matter is, you are doing what you love to do. There are other ways that people express themselves but this is your niche.

lesson #2 : Dos and don'ts in the Graffiti world

Do not be a biter! A biter is someone who steals another artists style or even their whole piece claiming it as their own. There are numerous reasons why you would not want to do this. Even though Graffiti in society is considered vandalism, Graffiti artists will find a way to make sure you know they are not happy with you stealing their artwork.

Lesson #3 : Do your research

I know that from time to time you are sitting at home or maybe in class or at a friends house and you start writing and drawing new ideas that flourish in your mind.  This is more than okay, but be careful if you decide to use something you've been drawing on the streets or for publicity purposes. Hence the title; DO YOUR RESEARCH. Make sure before you commit to a certain name or design you are not running the risk of biting someones name or design.  I myself have run into this problem many times before and have drawn multiple designs and even gone as far as using those designs for public arts until I did my research and discovered that there was an artist who had already beaten me to the punch. Therefor, I had to respectufully change my name I was writing.  There are always different things you have to be aware of and look out for. Be respectful of artists who have been writing their specific name or design for a certain period of time.